OVERVIEW
It's difficult to cook a rustic and artisanal spirit into your food. Outside of the kitchen, we all search for that bite that is not only delicious, but effuses the warmth and love of the hands that made it. Peel Pizza Company is a pizzeria on the South Shore of Massachusetts that does just that.
PROCESS
The owner hired Ben to overhaul the restaurant's branding, mainly focusing on crafting a new logo that features the wooden peel of the company's namesake– an artisanal tool that represents the care and craftmanship of quality Neapolitan pizza. Understanding Peel's pride for local community, Ben fused the pizza peel with the iconic neck of Cape Cod, and used two distinct wooden textures to give the restaurant its now signature rustic atmosphere. He also designed the menus, pizza boxes, gift cards, and store merchandise.
TESTIMONIAL
"Ben's work helped Peel further establish itself as a warm community-focused business. He solved a longstanding problem of ours– finding a look and feeling that perfectly conveyed our values as a distinctly artisan pizzeria" -Brendan Higgins (Owner)