Teammates
Kevin McCallum (Designer)
Adam Danielson (Senior Designer)
OVERVIEW
Gracenote Coffee is an independent coffee roastery in Boston's Leather District. With arguably the best coffee in South Boston, Ben and the We Make Heart team were tasked with a top-to-bottom package rebrand, all centered by the sale of their eclectic, internationally-sourced, coffee blends.
PROCESS
Ben and the Heart team felt that a minimalist and refined approach to Gracenote's design and packaging effused a grounded and elegant simplicity, allowing the coffee to speak for itself. The flavor profiles of each international bean and blend were translated into unique color palettes, placed thoughtfully on matte flat-bottom bags, with extra care and extensive space given to the brand's wordmark.
