PURPOSE
Building the Kingdom:
A Podcast on Modern Faith
INTRODUCTION
GPS for Life (God Provided Strategies for Life) has the mission of building the "Kingdom of God" through podcast, digital bible studies, and inspirational social media content. A non-profit focused on bringing the Christian faith into the digital age, GPS for Life is community-focused, with the explicit goal of engaging a younger, more tech-savvy audience.
THE BRIEF
GPS for Life (God Provided Strategies for Life) sought Ben's services for a visual identity that effuses modernity, spirituality, purpose and direction. Powered by deep faith and robust Christian values, GPS for Life wishes to preserve and promote their religious doctrine through motivational social content, exalted imagery, spiritual affirmations, and pointed community discussion.
LOGO DESIGN
The Brandmark
FIND YOUR PATH THROUGH CHRIST
GPS for Life wanted a logo of elegant and exalted simplicity. The brand hoped to fuse its three core totems: the power of scripture, the hopeful promise of finding one's path, and the importance of using Christ as a guiding light. Early iterations of the mark played with various Christian symbols, but Ben eventually settled on an interpretation of a compass rose.
Built with recursive geometry, the brandmark is strong on its own, highly adaptable, recognizable in small spaces, and, most importantly, well aligned with the Christian ethos of GPS for Life's media outlet.
