THE GIFT PROJECT
SHARE THE PRESENT
DESCRIPTION
GIFT is an experimental indie band from NYC, signed with Captured Tracks. In the overcrowded music scene of Brooklyn, NY, it is easy to drown in the noise.
In July of 2022, GIFT approached Ben, looking for design assistance, collaboration, and social marketing to help them make their mark. With the aid of the design studio, Dark Igloo and a wide team of creatives, Ben helped GIFT develop a distinct and artistic identity by helping design the tools for the band to grow and blossom beyond the confines of New York City.
CREDITS
TJ Freda - Art Direction, Graphic Design, Music
Sophie Hur - Photography
James Thomson - Video & Film Production
Dylan Brannigan - Video & Editing
Andrew Gibson - Video & Direction
Sydney Amanuel - Production Design
Ben Williamson - Graphic Design, Art Direction, Marketing, Production Work
COMMUNITY
& COLLECTIVE
CONCEPT & THINKING
The GIFT project is a kaleidoscopic collection of content, built upon music in collective spaces. The band felt the social marketing strategy should effuse a sense of community.
While the marketing is focused to bands, labels, and sponsors, the content is often built by local creatives. As a leader in the project, Ben helped produce a symphony of content; always collaborating design efforts, ensuring continuity, and inspiring engagement.
APPLICATION
+ Produced and designed graphic work for every content endeavor, across several mediums.
+ Worked with band leaders on layout & design of album cover materials, photoshoots, video production, and marketing language.
+ Served as creative consultant, and commissioned video artist for several videos, content endeavors, & social marketing.
DESIGN BY BEN & TJ FREDA
SOCIAL MEDIA & MERCHANDISE
